The Chairman and Lead Consultant of TPT International, Mr. Adetokunbo Modupe has expounded that disruptive innovation remains the critical life support that will define the future of Public Relations (PR) practice in Nigeria.
Modupe, one of the leading lights in Nigeria’s PR practice, and a key note speaker at the 2019 edition of Brandcommfest in Onikan-Lagos on Thursday, explained that “the future will be service driven as no one will own anything.”
In no distant future, Modupe who spoke on Digital Disruption and the Future of Public Relations Practice, noted material possession will have a little significance in today’s global market as real-time lending equips us with the many benefits of ownership.
“Uber doesn’t own any vehicle, Airbnb doesn’t own any real estate. Facebook, as the world’s most popular social platform, almost creates no content. Ali baba, as the world’s most valuable retailer, has no inventory,” he said.
Quoting Clayton Christensen who described disruptive innovation as a technology or concept whose application significantly affects traditional market or industry functions, Modupe maintained that Disruptive innovation is like a virus which does not happen suddenly, but surely will change the ways things are done.
“An example is how the internet as a disruptive innovation has caused the remodelling of the book selling industry. All the big book selling chains market share have been swallowed by Amazon because without having to own brick and mortar stores, it can display its inventory,” he said.
He also pointed out other dimensions of Disruptive innovation to include a process by which a product, service or culture takes root slowly and is sometimes ignored but relentlessly climb up to displace tradition, citing the local example of Cowbell versus Peak Milk.
According to him, the future of Public Relations practice will be anchored on three C’s of Culture, Concept and Content.
While emphasising that the world is now divided into two – The Physical and The Digital, Modupe explained that culture remains the willingness to unlearned traditional ways of doing things, learning to adjust to global culture, which is driven by technology cannot be over emphasized.
He added that Concept can be deliberate, accidental or a fall out of conversation mood. “With the cultural adjustment and alignment, comes the challenge of idea generation. What will differentiate successful practitioners will definitely be how big and compelling your ideas are. If your agency is known for great ideas you will remain relevant,” Modupe noted.
While reminding the gathering that substantial part of PR business is storytelling – creating content, managing content and leveraging content, the TPT Lead strategist emphasised that the world has moved from traditional media to new media and now to every media.
“Until recent times, content consumption was predictably from established media platforms. But not anymore as the number of smart phone users may equal the number of publishers. What will determine who and how your content is received is the content itself,” he told the appreciative audience.
His paper was thereafter dissected by a panel of discussants made up of seasoned practitioners such as Uche Ajene, Managing Consultant, Quadrant MSL; Amaechi Okobi, Group Head, Corporate Communication, Access Bank and Bolaji Okusaga, Managing Director, Precise Communication.
Others include Ayeni Adekunle, Founder, BHM; Adebola Wiliams, CEO, Red Media and O’tega Ogra, Group Head, Corporate Communications, BUA Group.
The Panellists agreed with Modupe that strategic innovation holds the key to the future of PR and marketing communication industry in Nigeria and enjoined practitioners to brace up for the challenges of the ever changing world.
Babajide Sanwo-Olu, governor-elect of Lagos state, has disclosed the kind of people that will make it into his cabinet.
Speaking with select journalists in Lagos on Thursday, the incoming governor said only those who have shared vision with him and Obafemi Hamzat, his deputy, will make it into his government.
He promised to hit the ground running, promising to run an inclusive government.
“There are so many intelligent people in Lagos. It’s just for us to identify them. Some could work full time, some part time, others could be technocrats or politicians but the bottom line is for us to identify square pegs into square holes and round pegs into round holes. That’s number one” he said.
“Number two, those who would work with Dr Hamzat and I must share our vision. They have to be on the same page with us from day one. The moment a politician or technocrat is appointed, he or she should see himself as a commissioner or staff adviser of Lagos, not for a sect or an area or jurisdiction.
“We are out to empower the people of Lagos state… These are the basic things, we will not compromise. Femi and I have been on this journey for the past eight or nine months. So, immediately we come on board, we will organise a crash course for them (cabinet members) to see where we are going. The moment we all see a common vision, it will be easier for us to drive a common agenda. But I can say Lagosians will be happy with us when we finally bring out those names.”
‘I’ll MAKE MAJOR APPOINTMENTS WITHIN 90 DAYS’
The governor-elect said he would make all the major appointments of his government within three months.
He also spoke about his plans to tackle traffic which is a major problem in the state.
“In the first 90 days or so, we are hoping that we would have a working government in all the cabinets, all of the major appointments that we need to have, we would have them running very quickly,” he said.
“We should begin to see huge solutions in our traffic management. I mean there will be some that we would have solved, there would be some that would still be working on because we are going into a rainy season and when it’s raining, for instance, you can’t pour concrete.
“So, some of those issues will come up. But in terms of the design, identifying those corridors that would need traffic improvement, we would have done all of that. In terms of places where we need to improve and increase waste management solution, we would have done all that.
“Like I have also said, the solution of Apapa gridlock. I am believing that we would have solved it as promised but the sustenance of it is another issue. So, sustaining what we solved is key. It’s going to cost us some money to ensure that people are on ground to ensure that the situation doesn’t get bad again but those are the things we need to do.
“In terms of infrastructure, before the end of the year, you will see our road plan in terms of which road, which bridges we would need to complete in the next two or three years.”
‘EVERYBODY HAS A ROLE TO PLAY’
Asked what he plans to do differently in government, Sanwo-Olu said: “I really don’t know if a man in his 50s would change how he dresses but my style would be to be very humble, transparent, accessible and to be very engaging.
“Let people have a voice, let them have a say. You might not necessarily have your way, but you can have your say. Everybody has a role… it is only if you don’t have any business here and you creating a security challenge for us that you won’t be guided by the style. Other than that, the style would remain to be the governor of everybody.”
On the resources of the state, Sanwo-Olu said no matter how much is in the treasury, it cannot be enough because the challenges are numerous.
COMPLETING INHERITED PROJECTS
However, he promised that his administration would find a creative way to get revenue for its projects.
The governor-elect also promised to put finishing touches to some of the projects which Akinwunmi Ambode, the outgoing governor, is yet to complete.
“No matter how the situation is, money will never be enough but we cannot continue to give money as an excuse not to work,” he said.
“There are creative ways by which you can finance, manage all of the things you want to do, for as long as you are right and people can see the charge out, money will look for you. Money will move to people who need it the most.
“In terms of completion of projects of the outgoing government, oh yes, we will complete them because what doesn’t get completed, wasn’t done in the first place. So, we will ensure that we do that and there shouldn’t be any problem.
“Given my sense of understanding of government, it is a continuum, anyhow it is, we really cannot begin to give excuses. Just go out there go fix it, that is the way it is. Wherever it is that things are wrong, we can make it better, quicker, that is what we have promised.”
The Ogun State governor-elect, Dapo Abiodun, on Thursday, declared that he was ready to submit himself to the will and aspirations of the people of Ogun State when the reins of power are handed over to him on May 29.
Abiodun made this declaration in his address during a pre-inauguration lecture, with the theme “Good Governance and Public Administration,” as part of activities lined up for his inauguration as the fifth democratically elected governor of the state, held at the Cultural Centre, Kuto, Abeokuta.
Abiodun admitted that there were many daunting challenges confronting the state and the country at large, and pledged that some of the challenges would be tackled headlong, as soon as his government commenced.
He pointed out that the myraids of challenges could be surmounted through good governance, which, according to him, would be the focal point of his administration towards ensuring progress and development.
He said, “Today’s inaugural lecture as the last lap of activities for our inauguration next Wednesday is more than an intellectual commitment.
“We have collated a list of basic needs of the people across all the local governments in the state. These include rural and township roads, primary health care centres, public primary and secondary schools, with indication of their current condition and categorisation as to the required efforts to turn around their fortunes.
“The next phase in this process is to engage the local communities to jointly determine the priorities for government intervention in the infrastructure in their respective areas.”
Union Bank of Nigeria Plc in partnership with MamaMoni empowerment foundation has unveiled its innovation hub for low income women and girls to boost women empowerment, talent development and financial inclusion.
According to the Head of Corporate Communications and Marketing, Union Bank, Ogochukwu Ekezie-Ekaidem, the initiative is part of the bank’s commitment to a dedicated corporate social responsibility aimed at boosting women empowerment, especially those from urban slum communities.
She lauded the efforts of the MamaMoni team at improving the outcomes of women in under-served communities through micro loans and empowerment schemes, saying
“Union Bank is proud to have been a principal partner of the MamaMoni foundation over the years.
“We are committed to enabling the success of the average Nigerian and continue to champion the cause for women empowerment.
“Earlier this year, we inaugurated a women’s proposition, tagged ‘αlpher’, a platform to empower women across all segments of the Nigerian society through capacity building opportunities, networking platforms, scholarships and tailored financial services.
“We identified this initiative as one that will help to amplify our efforts to support women and drive financial inclusion.
“It is our hope that this innovation centre will go a long way to improve the lives of women from low-income communities and their families as they strive for a better future.”
The hub, located at the Amuwo- Odofin area of Lagos State, formally opened for operations on May 21, 2019.
It is anticipated that each year, over 400 under-privileged beneficiaries will receive training in vocational skills such as hairdressing, make up, fashion design, mobile farming and furniture making.
In 2016, Nkem Okocha, founder of the MamaMoni Foundation emerged a winner in the LEAP Africa Social Innovators Programme (SIP) sponsored by Union Bank, receiving a grant of N1,000,000 to expand the MamaMoni operations. Since then, the Foundation has impacted over 6,000 women by providing them with micro loans and basic vocational and financial literacy skills.
Other courses to be offered at the hub include financial literacy, coding and personal branding.
Each senator in the 8th assembly got a monthly running cost of N13.5 million. This was aside the basic salary and other allowances that they received. Since there are 109 senators, their running cost amounted to N1.47 billion in a month and would have reached a total of N70.6 billion by the end of this month. Over N70 billion was spent on running cost alone in the 8th assembly.
In a country where 46 percent of its citizens are currently living below the poverty line of $1.90 or N693.5 per day, the running cost could have been used to solve some basic needs. In this piece, TheCable looks at what that amount could have been used for in different sectors.
It is no news that Nigeria lacks an effective healthcare system. Cancer has been identified as one of the leading causes of death globally. For a country of 198 million people, there are just four radiotherapy centres. The dearth of radiotherapy services in Nigeria increases the mortality rate as those who cannot afford the expensive treatment die from the sickness while others who can afford the cost of treatment travel abroad to seek medical care.
So, what could the money have been used for in this sector?
With a radiotherapy machine valued at $3 million (N918 million at CBN rate of $1/N306), N70.6 billion could have been used to purchase 77 of such machines.
It can also be used to acquire and install 1,412 c-arm x-ray machines with one valued at N50 million. Noteworthy is the fact that c-arm x-ray machines are mostly used during orthopedic procedures and apart from being mobile, they give a real-time clear-cut view of anatomic structures of the patients.
The rate of insecurity is alarming. From banditry to kidnapping to insurgency. There have been reports of the attackers using the best type of arms and ammunition. The insurgents, for example, have been said to be in possession of more sophisticated weapons than the Nigerian soldiers.
The N70.6 billion senators pocketed as running cost over a four-year period can acquire 16 JF17 thunder aircraft which costs N4.3 billion for one.
Nigeria’s economy also suffer huge losses from the activities of sea pirates and militants in the Niger Delta region. And N70.6 billion can help make much difference in that aspect; with one gun boat valued at N20 million, 3,531 of such boats can be injected into the navy’s fight against militancy.
Nigeria currently has the highest number of out-of-school children in the world, according to the United Nations Children’s Fund (UNICEF). The organisation said about 13.2 million children in the country are not in school. Checks by TheCable revealed that N10 million can be used to construct a standard block of four classrooms. This means that with N70.6 billion, the country can afford to construct a total of N7,063 of such blocks across the country.
Another aspect the fund can be of great use is in the area of social welfare, with particular reference to empowerment programmes such as constructing information communication technology (ICT) centres in the country.
At the value of N58.3 million for a fully equipped ICT centre, N70.6 billion could be used to construct and equip 1,211 of such centres across the 36 states and the FCT.
Nigeria’s electricity situation has been anything but commendable. Recently, power generation dropped by 312 megawatts, from about 3,231 MW to 2,919 MW, after a cut in gas supply was reported in four key power plants across the nation. Despite the power being generated, citizens still complain of paying for power they never consumed through estimated billings. The only way out of the alleged exploitation is with prepaid meters now being used in parts of the country. Senators’ running cost can also come to the rescue in this aspect.
While single phase meters cost N37,000, three phase meters are acquired at N67,000. This means with N70.6 billion, Nigeria can be able to acquire a total of 1,909,438 single phase meters and 1,053,329 three phase meters for citizens across the country.
Another area the senators’ allowances can have an alternative huge impact is the water sector. In 2018, UNICEF reported that 69 million Nigerians did not have access to safe water. And 83 percent of schools in the country were said to have also lacked water supply.
Here’s where the succour could come: with N450,000 as fund for drilling a borehole in Nigeria, N7.6 billion can afford the country 1,712,515 boreholes which will most likely go round for most communities.
Only recently, the federal government approved a minimum wage of N30,000 for its workers at both federal and state levels. Before then, workers were collecting N18,000 – one of the least in the world. Interestingly, even the new minimum wage being celebrated is still far from being enough; the money is three times less than the South African minimum wage and — wait for it — 450 times lower than what a senator collects as monthly running cost (minus salary). The N1.47 billion being pocketed by the 109 senators in a month can pay a total of 49,050 Nigerian workers salaries at minimum wage level.
Additional reports by Ebunoluwa Olafusi
Women’s Social Development Network the LightHouseWomen’s network today announced details of its 6th personal development conference.
This year, the team are driving a diversity and inclusion agenda by having an all men speaking panel.
Moderated by two leading ladies, the panel has four generation of men discussing how to support the advancement of the working woman.
Obinnia Abajue, Managing Director of Hygeia HMO, Amaechi Okobi, Group Head Marketing and Communications for Access Bank, Debola Williams, Managing Director of Red media and Tafar Osisiye Author of fifty percent of a true story are billed to share their views.
Nkiru Olumide-Ojo one of the organisers and programme Initiator said “We are delighted to hear views from the other side in this edition, even more specifically to hear views from 4 different generation” “ We believe at the lighthouse women’s network that men are critical to the conversation of female’s development, a two sided conversation will have a more robust outcome, the speakers have been carefully selected based on their experiences from either leading a gender diverse business, team or being part of one”
Holding on the 8th of June at the Lighthouse Women’s network, The Guardian Woman is a media partner. The event is targeted at the working woman from ages 22 and above.
Temitope Jemerigbe, CEO of DKK Communications and a member of the board of Trustees also speaking on the event said “The vision of the Lighthouse Women’s network is both to support the working woman and ready the younger girls for work place’. We have been deliberate with driving work place readiness and we have got specific programmes in this regard” We specifically target schools that are underserved in this regard.
The Senate on Thursday passed a bill seeking to convert the Yaba College of Technology to City University of Technology.
The bill, which was sponsored by Senator Gbenga Ashafa, was read the first time on November 16, 2016.
In his lead debate, Ashafa argued that Nigeria’s march towards providing education for all in the shortest possible time informed his introduction of the bill.
He said the new university would encourage the advancement of learning, among other benefits.
He said the institution will “Provide courses of instruction and other facilities for the pursuit of learning in all its branches.
Ashafa said, “When the bill is enacted into law, the institution will have the power to establish campuses, institute professorships and readerships, award fellowships and scholarships, grant degrees, diplomas, certificates, as well as honorary degrees.”
The Senate also on Thursday passed for second reading, a bill for the establishment of The Federal Polytechnic, Iwerekun, Ibeju-Lekki, Lagos State.
Ashafa who also sponsored the bill for its establishment, said the polytechnic would provide full-time courses in technology, applied science management and other fields of studies.
The Supreme Court on Friday nullified the elections of all the candidates of the All Progressives Congress Zamfara State in the 2019 general elections.
Delivering a unanimous judgment of the five-man panel led by the Acting Chief Justice of Nigeria, Justice Tanko Muhammad, the apex court declared the first runners-up in the 2019 general elections in the state as the winners of all the posts earlier declared to have been won by the APC and their candidates.
Movie title: The Delivery Boy
Starring: Jamal Ibrahim, Jemima Osunde, Charles Etubiebi, Jude Chukwuka, Chris Iheuwa and Kehinde Fasuyi
Director: Adekunle Nodash Adejuyigbe
Year of release: 2019
The trope of the Mephistophelian criminal mastermind is a well-worn one from the eponymous Mephistopheles to Iago as instigator in Shakespeare’s Othello and Fagin in Dicken’s Oliver Twist.
The young and the gullible have always been cannon fodder for men of evil and Amir aka Joseph played by Jamal Ibrahim, is no different.
Sold from an orphanage to Mallam Sadan, a muslim scholar and leader, Amir leaves the orphanage to become the older man’s play thing from where he is then sent to an a camp for young Islamic “scholars.”
His life takes a strange turn as he becomes a dagger-for-hire eking out a precarious existence on the streets of an unnamed city and carrying out killings on the orders of his master.
By the time The Delivery Boy opens, Amir has come to the realization that he must make a change and the time has come. The first word out of his mouth is Go be, Hausa for Tomorrow.
Tomorrow things will change, Amir promises himself as he begins to put his plans into action but best laid plans can unravel quickly.
The Delivery Boy, which won Best Nigerian Film at AFRIFF 2018, tells a story that appears to have been torn out of yesterday’s newspaper head line. There is a visceral urgency to the narrative which confers an almost non-fictional mien on it, as if we are watching a documentary that explores what the life of young men caught in the claws of fundamentalist Islam is all about.
It also helps that much of the dialogue is in Hausa and pidgin which is a clear nod to the streets and the region most prone to fundamentalist ideology and violence.
Amir is damaged goods. Sexually abused and forced to become who he is not, the young man has lived many lives beyond his age. He is angry, confused, conflicted and ready to explode, no puns intended.
This is a film with a dark theme and that darkness is evoked all through. The film is never fully light or fully dark which is understandable since the whole action takes place between dusk and dawn but the “darkness’ hints at more than time, it is evocative of Amir’s tortured soul. Nodash as Director of Photography manages to evoke Amir’s interior landscape through the use of lights and light effects. There is a particularly beautiful shot where Amir is silhouetted against the door of the orphanage.
As his path collides with that of a prostitute, Nkem, played by Jemima Osunde, the plot changes gear, becoming a vehicle for telling the story of two survivors preyed upon by father figures; two people from disparate sides of the track who have to forge an unlikely alliance. They are united only by their rage and desire to destroy one in order to save another.
But Amir is not a murderous villain. He is an avenging angel intent on righting wrongs and working with Nkem they make a formidable team but it is an alliance lubricated with blood. People die and lives are ruined but all is fair in love and war.
Nodash has a deft touch, and there is an urgency to the proceedings even though the story proceeds at a very sedate pace. His use of lights and shadows provides the film with a dreamlike and introspective aspect. This interplay of light and shadows is important too in masking actions and intentions because this is a film full of dissembling, one in which things are never what they seem.
But at the heart of The Delivery Boy are urgent social and existential questions. How far can we go to protect our secret shame? How come those who speak about paradise and the after-life make a cushy home for themselves here? But the biggest question is where does evil come from and how do we allow ourselves to become willing incubators of evil from Mallam Sadan to Ofili, Auntie Dorcas to Nkem’s uncle.
Watching Mallam Sadan, one sees a teacher and a leader while a consideration of his beautiful home throws into stark relief the poverty and deprivation of Amir and Kazeem’s digs. The contrast brings to mind Fela Kuti’s lyrics: Archbishop na milki/Pope na enjoyment/Imam na Gbaladun.
The unequal yoking of Amir/Kazeem/Alhaji Sadan hints at a dysfunctional dynamic at the heart of fundamentalism one that brings to mind the movie, The Mumbai Siege, which is based on the four days of terror visited by young Pakistani fundamentalists on a luxurious hotel in Mumbai. There is that same conflicted approach and indecisiveness as the young drug addicted terrorists are given orders from across the border by an older man communicating via mobile phone.
The Delivery Boy is not your usual Nollywood fare, so if you are looking for cheap laughs, go watch something else. But it is ironic that the real moment of levity is provided as a dig at Nollywood and its warped celebrity culture.
When Amir accosts Sister Dorcas at Little Saints Chapel and Orphanage she tries to explain away why she has to do what she does – “If you had to give one of your children to the devil in order to save the rest, won’t you do it? I feed 50 children with food that is barely enough for 20. Where do you think the money comes from or do you think it is the indomie and bournvita celebrities bring that runs this place?”
But it is also at the orphanage that the film commits a continuity error. The machete Amir grabs from the mai guard is not the same one he uses to attack him even though it all happens in a split second. But mis-steps aside, Nodash has delivered an important and timely film.
In 2006, five years after the 9/11 terrorist attack Paul Greengrass, best known for his Bourne movies released his critically acclaimed film United 93. While many praised it for its psychological depth and authenticity others panned it for coming out “too soon” after the tragedy.
With the insurgency raging in Nigeria’s North East with huge human and material costs one wonders when we shall begin to mine the devastation in our books and movies. Nodash has made a bold move with The Delivery Boy and love it or hate it, he has opened a very important conversation that we all need to have.
Nigerians have reacted in shock after a web user shared photos of the horrible state of the road leading to the International Trade Fair complex in Lagos.
Lagos Trade Fair is located on the Lagos-Badagry Expressway and that road has been abandoned for a while now that it has become a death trap.
The expressway has become almost unmotorable. As a result, there’s always traffic along the road, especially from Trade Fair, past Iyana Iba and down to Okoko. The traffic starts as early as 4am and sometimes continues into midnight.
The potholes are extremely large and when it rains, a natural pool is formed at various spots on the road. Vehicles constantly get stuck in one pothole or the other, thereby worsening traffic.
Often, commuters are forced to get down and trek to beat traffic (as can be seen in the photo below.”
Trailers constantly fall on the bad road and there have been instances where commuters were crushed. Earlier, in January, a tanker caught fire and it spread to surrounding cars and lives were lost (read here). Also, last October, a tanker caught fire while in heavy traffic and the fire spread to nearby cars (read here). Luckily no lives were lost.
Ann Cunningham, a BBC staff who visited Nigeria, recently raised awareness about the state of the road. She called the road a “disgrace” and warned that “the road alone will shorten your life if nothing else does” (read here).
There have been calls for the government to intervene but so far these calls have gone unheeded.