Street Project Foundation, an organization committed to youth employment and cross-cultural dialogue through creative arts, has announced a partnership with the Association of Advertising Agencies of Nigeria’s (AAAN) Women-in-Advertising (WIA) on the launch of its new initiative, “Digital Amazons”.
Digital Amazons is a three-week capacity building programme for 18-25 year old females, who exceptionally gifted in different areas of the Creative Arts.
The goal is to expose participants to latest digital skills that will prepare them for work in Advertising and the creative industry at large. Call for applications kicked off on 1 April, with the deadline for applications for the first cohort fixed for 28 April.
The first cohort is expected to run from scheduled to run from 13 -31 May at NG_HUB from Facebook, Yaba, Lagos.
Speaking on the initiative, WIA Chairperson, Mrs. Tope Jemerigbe said: “We embraced this initiative by Street Project Foundation because it aligns with our objective to bring more women into our profession and improve their skill-sets.”
She added that WIA will provide resource persons, who are veterans in the Advertising industry, to facilitate sessions during the three-week training programme. Internship placements will also be offered to expose the young women to the world of work in Advertising. In addition, WIA will hold seminar and mentorship sessions with young women already involved in Advertising and Communication practice for every cohort of the Digital Amazons programme.
The Founder and Lead Visionary of Street Project Foundation, Mrs. Rita Ezenwa-Okoro, explained that Digital Amazons was created in alignment with the foundation’s mission to facilitate opportunities for youth employment and enterprise development, using creative arts as a tool.
“Our partnership with AAAN-Women-in-Advertising is very strategic and timely. If we must raise a critical mass of female Creative Directors and Chief Creative Officers in the industry, intentional steps must be taken and Digital Amazons presents us with that opportunity to build the capacity of female creatives, through training and mentoring,” she said.
Digital Amazons is slated to have four cohorts of 25 participants each this year. Interested participants should visit www.streetproject.org.
This initiative has been endorsed by the Lagos State Ministry of Wealth Creation and
Employment and is being supported by Facebook, Merakey, a foundation based in
Philadelphia, USA; Temple University’s Center for Media and Information Literacy, also in Philadelphia; and Rita Omovbude Consult (ROC), a Lagos-based marketing communications consultancy firm. Digital Amazons is still open for sponsorship and strategic partnerships as the goal is to train 100 young female creatives by 2019 year-end and make Digital Amazons an annual program.
