Nigerians, contrary to popular belief, do not pay higher subscription for Dstv than subscribers in other countries. A look at the websites of DStv in Ghana, Kenya and South Africa shows that Nigeria pays over 55 per cent less than other countries on the continent.
Also, in a financial report released by MultiChoice Group on Wednesday, South Africa has 43% of its subscriber base and generates 66.35% of its revenue while Nigeria generates 10.89%.
It further showed that a profit of $617.69 million was generated in South Africa with a trading margin of 30% while Nigeria did $329 million, 100% less than what was realised in South Africa.
MultiChoice Group listed its challenges in Nigeria as: sporadic payment of government employees; food and travel inflation which had a negative impact on consumer spend; and low oil price which increased the risk of currency weakness.
