Over the holidays, communities in Lagos, Abuja, Asaba, Enugu, and Port Harcourt all witnessed one of the most heartwarming displays of gratitude and recognition as Knorr’s ‘Share The Good’ Campaign brought joy to the ones who least expected it, servicemen.
The campaign focused on those who couldn’t go home for the holidays because of work – the public servants who dedicated their lives to serving the people, proving that not all heroes wear capes, a lot wear uniforms. Medical Staff, Traffic Wardens, Road Sweepers, the Nigerian Police Force, Neighbourhood Watch, the Federal Road Safety Commission, Uniformed security, and Civil Defence Officers across the five cities were given special Knorr gift boxes. The boxes contained nutritious dishes, Knorr seasonings, and other items.
There’s no better feeling than being recognised for hard work and Knorr took that to a whole new level by choosing the exciting route of honouring those who couldn’t enjoy the luxury of spending Christmas day with their families and putting a smile on their faces.
The campaign not only spread joy to those in service but also helped build a sense of community and togetherness in these cities. Knorr’s commitment to encouraging a culture of nutritious meals that bring people together was evident in the meals it gifted. The campaign’s success stands as a testament to the brand’s dedication to making a positive impact in the lives of everyone.
About Red Media Africa
Red Media Africa (www.redmediaafrica.com) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment, and action to help brands and organisations connect with their audiences, enhance their bottom line, and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice, and International Practice – with work for brands across Nigeria, Ghana, Kenya, and South Africa. It has been recognised with multiple local and international awards including the Gold SABRE Awards for PR Campaigns and the Young Lions PR competition for the next generation of creatives.
