By Joy Onuorah
Imagine centuries-old traditions fused with the power of modern technology. That’s not a distant dream, it’s Nigeria’s present reality.
In a bold move to redefine the nation’s cultural and creative industries, the National Council for Arts and Culture (NCAC) and the National Information Technology Development Agency (NITDA) have forged a groundbreaking partnership.
This alliance is more than a collaboration; it’s a step toward empowering millions, digitizing heritage, and unleashing innovation.
“We’re merging culture with tech to unlock opportunities that were previously unimaginable,” said Obi Asika, Director-General of NCAC, during the announcement.
The partnership focuses on bringing Nigeria’s rich cultural tapestry into the digital age, with initiatives designed to empower artisans, creatives, and entrepreneurs across the nation.
Take NCAC’s ICE (Innovate, Create, Empower) program, for example. It’s not just a training initiative, it’s a lifeline for millions. With NITDA’s support, ICE aims to reach 1,000 locations and train 2 million Nigerians by 2027.
“This isn’t just about skills,” Kashifu Inuwa, NITDA’s Director-General, explained, “it’s about equipping people to thrive in a global digital economy.”
But it doesn’t stop at training. NCAC is also developing digital platforms to showcase Nigeria’s culture on a global scale. From e-commerce to cultural inventory systems, these platforms are set to amplify the voices of Nigeria’s artisans and creatives.
To support this, NITDA has committed to providing the tech infrastructure; computers, digital labs, even podcast studios to transform NCAC’s operations.
One of the most exciting developments is the launch of BuyNigeria.ng, an e-commerce platform connecting local artisans with global markets. Starting in Kano, Lagos, Aba, and Abuja, this initiative promises to create new economic opportunities while preserving cultural heritage.
The partnership extends beyond infrastructure and platforms. Events like Nigeria’s Got Talent will now integrate NITDA’s digital literacy programs, creating a space where creativity meets technology.
“This isn’t just entertainment,” said Asika. “It’s about equipping our creatives to compete on a global stage.”
This alliance sends a clear message: Nigeria’s cultural heritage is not a relic of the past, it’s a cornerstone of the future. By blending tradition with technology, NCAC and NITDA are setting the stage for a new era of growth, innovation, and global relevance.
