The microblogging platform, X, has deactivated the European Commission’s advertising account just days after the platform was hit with a €120 million (about $140 million) penalty.
The fine was the first issued under the European Union’s Digital Services Act (DSA).
The European Commission said X’s paid blue check verification system is “deceptive,” arguing it exposes users to impersonation and scams.
Regulators also found the company’s ad transparency tools failed to meet DSA standards.
X (owned by Elon Musk) has been ordered to respond to the blue check concerns within 60 days and address the ad repository issues within 90 days or face further sanctions.
Musk dismissed the ruling as “bullshit” and even questioned the bloc’s future, posting, “How long before the EU is gone? #AbolishTheEU.”
But X insisted that the latest action against the Commission’s account isn’t retaliation.
Instead, Head of Product Nikita Bier accused the EC of exploiting the platform’s ad system.
According to Bier, the EC allegedly reactivated a dormant ad account and used an Ad Composer loophole to post a link disguised as a video and boost its reach.
“X believes everyone should have an equal voice,” Bier wrote.
“It seems you think the rules shouldn’t apply to your account.”
