Guaranty Trust Holding Company Plc (GTCO Plc) has unveiled the maiden Holiday Edition of its globally renowned GTCO Food & Drink Festival, scheduled for December 20–21, 2025, at the GT Centre, Oniru, Lagos. The special edition marks the first time Africa’s largest food and beverage festival will hold during the festive season.
Positioned as a celebration of African cuisine and a boost for food-based Small and Medium Enterprises (SMEs), the Holiday Edition promises a blend of culinary showcases, family-friendly attractions, and expanded business opportunities.
At a press conference in Lagos, GTCO Plc said the December event would shift from the traditional chef masterclass format to a more festive, family-focused experience featuring an enlarged marketplace, immersive holiday installations, and entertainment tailored for all age groups.
Group Chief Executive Officer of GTCO Plc, Segun Agbaje, said the new edition underscores the company’s commitment to enterprise development and African creativity.
“The GTCO Food & Drink Festival aligns with our mission to fuel enterprise, promote African creativity, and connect communities through meaningful lifestyle experiences. The Holiday Edition allows us to celebrate the festive season while supporting thousands of food entrepreneurs who form the backbone of our economy,” Agbaje stated.
Record Participation From Food SMEs
The festival maintains its signature free vendor-participation model and has seen an unprecedented surge in interest:
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Over 4,000 applications received
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213 Nigerian-owned food SMEs selected — nearly double the previous edition
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Vendors will offer diverse and affordable culinary options to holiday visitors
GTCO says the impressive turnout highlights the festival’s role as a catalyst for SME growth and inclusive economic participation.
New Holiday Attractions
This year’s Christmas-themed edition will feature:
Christmas Village
A curated holiday marketplace with handcrafted gifts, seasonal delicacies, and festive entertainment.
Children’s Play Zone
A large, activity-filled space designed for families with young children.
Street Food Hub
A vibrant arena showcasing Nigeria’s most beloved street foods.
Live Entertainment
High-energy DJ performances from top Nigerian entertainers to elevate the holiday mood.
Strengthening Community Impact
GTCO said the Holiday Edition aligns with its wider corporate social responsibility strategy, particularly in expanding SME participation and reinforcing Nigeria’s creative and culinary sectors. By leveraging the festive season, the Group aims to deepen family engagement, support local businesses, and enhance its reputation for delivering authentic African lifestyle experiences.
The event remains free and open to the public, reinforcing GTCO’s belief that world-class cultural, creative, and culinary experiences should be accessible to everyone.
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