The Nigeria Data Protection Commission (NDPC) has launched an investigation into global e-commerce platform Temu over possible violations of the Nigeria Data Protection Act (NDP Act) 2023.
In a statement issued Monday by Babatunde Bamigboye, Head of Legal, Enforcement & Regulations, the commission said the inquiry was prompted by concerns about Temu’s handling of personal data, including issues of online surveillance, accountability, transparency, duty of care, data minimisation, and cross-border transfers.
Preliminary findings suggest that Temu processes the personal information of about 12.7 million Nigerians, while globally it records nearly 70 million daily active users.
NDPC’s National Commissioner and CEO, Dr. Vincent Olatunji, cautioned that processors must ensure compliance with the law or face liability.
“Processors who engage in processing activities on behalf of data controllers without verifying their compliance with the NDP Act may be liable under the NDP Act,” Olatunji warned.
The commission stressed that the investigation underscores Nigeria’s growing scrutiny of digital platforms and its determination to ensure that citizens’ personal information is managed responsibly.
Temu, which launched in the United States in September 2022, expanded rapidly to more than 90 markets worldwide by 2025. It entered Nigeria in late 2024, backed by aggressive marketing campaigns across social media and app stores, briefly becoming one of the country’s most downloaded apps.
Nigeria’s youthful population, rising smartphone adoption, and expanding e-commerce sector have made the country a key target for Temu’s growth strategy, as it seeks to challenge established players with low-cost goods and heavy advertising.
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