American rapper and entrepreneur Curtis “50 Cent” Jackson has signed a $100 million deal to launch a new entertainment hub in New York, marking a significant expansion of his footprint in hospitality and experiential entertainment.
The project, developed in partnership with Robert Earl, founder and CEO of Planet Hollywood, will establish “PH Live” at the Planet Hollywood Times Square location, according to a company statement.
Designed as a multi-purpose venue, the space will feature advanced LED technology and host live music performances, film and television premieres, private events, and live sports simulcasts, positioning it as a high-end destination in one of the world’s busiest commercial districts.
The development also represents 50 Cent’s first major move into a combined restaurant and entertainment concept, with plans for a curated dining experience that blends casual offerings with upscale presentation alongside immersive entertainment.
“This is about creating the ultimate entertainment destination,” 50 Cent said, while Earl noted that the collaboration aligns with Planet Hollywood’s broader strategy to reposition itself within the global entertainment landscape, leveraging the artist’s cross-industry influence.
