Banky W announces end of EME music

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Nigerian pop star, Banky W has revealed that Empire Mates Entertainment (EME) Music, the record label that discovered Wizkid, was dissolved in January 2017.

The singer noted that the dissolution came after nine years of “helping discover/boost the careers” of many artistes in the music business.

He said the bigger arm of the company will be focused on the business of marketing, advertising, public relations, branding, shooting of television commercials and documentaries.

Banky W revealed that DJ Xclusive, Ebuka Obi-Uchendu, Tolu Oniru, and Adesua Etomi are the first set of clients of the innovated outfit.

Banky W wrote on Instagram:“Essentially we have restructured our business and instead of operating just as a record label, we have expanded and changed our focus a bit.

“We are now a full fledged media agency that focuses on creative marketing, advertising, PR, brand events/activations and a talent management firm.

“This switch in focus has been amazing and fulfilling. Behind the scenes, we have been able to impact the launching and marketing of a number of brands and companies the way we did artists but even in the talent management side, we are no longer restricted to working with just music artistes. We still work with musicians, but we also work with OAPs, actors and are evaluating sports management as well.

“The goal was always to find talents and brands we believe in, and partner with them to help them become more successful. Now we have expanded to do that for more than just the music business. We are excited about our client portfolio: the corporate brands we rep, as well as the talents.”

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