Following the unveiling of his two new books, Publisher and Editor in Chief, ‘Yes International!’ Magazine, Azuh Arinze hosted media professionals, dignitaries and avid readers to an exclusive virtual book launch on Sunday, August 23, 2020.

At the event, Azuh Arinze announced the release of his books titled, Success Is Not Served A La Carte and Encounters – Lessons From My Journalism Career, to the general public.

Compered by multi-award-winning Nigerian actor, comedian, radio and TV presenter, Gbenga Adeyinka the event had dignitaries like Former Governor of Ogun State, Chief Olusegun Osoba who also chaired the occasion, the Minister of Transportation, Rotimi Amaechi, Orangun of Oke-Ila, HRM Oba Adedokun Abolarin, Special Adviser, Media And Publicity to the President, Mr Femi Adesina; GMD SO&U Advertising, Mr Udeme Ufot; EVC, Verdant Zeal, Dr Tunji Olugbodi; and General Overseer, Revival Assembly, Apostle Anselm Madubuko present.

Other notable individuals at the event include; Vice President Corporate Communications and CSR, Airtel Nigeria, Mr Emeka Oparah – who reviewed the books and Chairman Bison Communications, Prince Bisi Olatilo – who was the Chief Host and Chairman, Ovation Media Group, Bashorun Dele Momodu – who presented the new books.

Azuh Arinze’s first book, Success Is Not Served A La Carte, is an enlightening collection of one on one interview sessions with 30 high-profiled individuals in the country including; Christopher Kolade of Cadbury/LBS, Tony Ezenna of Orange Drugs, Anselm Madubuko of Revival Assembly, Steve Babaeko of X3M Ideas, famous footballers Kanu Nwankwo, Footballer and Austin Okocha, Film director, Tade Ogidan, veteran actors, Olu Jacobs, Pete Edochie and Dele Odule, to name a few. The book explores the success stories of these individuals, and also provides critical insights into their lives.

The second book, Encounters – Lessons From My Journalism Career, chronicles the experiences of the author throughout his career. Through this book, Azuh Arinze allows readers to examine 20 years worth of journalistic experience in 60 captivating chapters. By flipping through the pages of this book, readers will see how the author earned his trademark and reputation as a quintessential interviewer and journalist with an eye for details.

Speaking at the book launch, the author, Azuh Arinze, expressed his appreciation to guests for gracing the occasion, saying, “I’ll like to express my gratitude to everyone here today and everyone that made this event a success. I do not take your contributions for granted. These new books are intriguing and captivating, and I am eager for everyone to experience them.” 

Before founding  ‘Yes International!’ Azuh Arinze served as the Editor of Encomium Weekly from 2003 to 2011. Before that, he had edited Reel Stars Magazine. He is also the proud publisher of three other books which are, Tested and Trusted Success Secrets of the Rich and Famous, and The CEO’s Bible volumes 1 and 2.