Apple is reportedly testing multiple design directions for its long-rumoured smart glasses as the company edges closer to entering the wearable AI hardware market.
Reports say Apple is currently evaluating at least four distinct frame styles, with a potential launch targeted for 2027. An unveiling could come as early as late this year, signaling the company’s growing confidence in the product category.
The prototypes under consideration vary in both size and shape. Designs reportedly include a large rectangular frame; a slimmer rectangular version similar to those worn by CEO Tim Cook; as well as two oval variants—one larger and one more compact—offering a range of aesthetic options.
Apple is also said to be experimenting with different colour finishes, including black, ocean blue and light brown, suggesting a lifestyle-oriented approach aimed at broad consumer appeal rather than a purely technical device.
The smart glasses mark a strategic pivot from Apple’s earlier, more ambitious mixed-reality roadmap, which envisioned multiple augmented and virtual reality products. That vision has faced setbacks, including delays and muted market reception to the Vision Pro headset.
Instead, the current iteration of Apple’s glasses appears closer in concept to Meta’s Ray-Ban smart glasses. The device is not expected to feature a display but will likely support functions such as photo and video capture, phone calls, music playback and voice interaction via an upgraded Siri, positioning it as a lightweight, AI-powered companion device.
